Knexu is becoming Minshall Group.
We are undertaking the sale of one of our assets, and moving the brand and the business forward as Minshall Group, at minshallgroup.com. The work does not change. The name on it will.
Knexu is undertaking the sale of one of its assets. As part of that process, we are transitioning the brand and our trading to a new name: Minshall Group, at minshallgroup.com.
Nothing about how we work changes. The same people, the same approach, and the same measure: the return. Our consultancy across sport, health and wellbeing, and the digital infrastructure we build and operate, continue exactly as they are.
A transition like this takes a little time to do properly — the sale itself, the contracts, the systems and the careful handover each one requires. We are moving through it as quickly as we responsibly can, and you may see both names in use while we do. Where you see Knexu today, read Minshall Group.
If you are already working with us, your engagement carries over unchanged. If you want to start something, nothing is on hold: get in touch and we will pick it up under whichever name we have reached by the time you read this.
Published October 2026